The Football People offer a exclusive service to help football club owners increase a level of protection by challenging information that is being given to the club owners.
Due diligence is time consuming, inconvenient, tedious, and expensive. It goes beyond the basic checks you would normally make. You should know just as much about the everything outside the club as you do inside your own football club.
So, everyone knows what information is! It’s anything you can sense, see, touch or hear. It can be rumours, speculation or even the truth.
Intelligence, on the other hand, is something more, well, intelligent. It is the collection and receipt of information, assessing it for reliability and provenance, identifying gaps, obtaining and analysing the additional information. Just because it is on the internet or in the papers doesn’t make it true. Besides, what is important to one club may not be important to yours. The result is something that informs your clubs processes in you making decisions .
We consider how many sources of information you have access to. The list is endless. We consider warnings that something untoward is about to happen at your football club. We ask why someone would want to do this? It could be agents causing problems with players to attempt larger contracts. It could be that your current star players will ‘provoke’ special interest from other clubs or your player development process is enviously regarded. So firstly, we ask the question ‘Where will they get information to damage the club and what information is being given directly to the club owner?’
The first thing we assess is the source of the information. This is graded as follows:
- Always Correct
- Almost Always Correct
- Often Mistaken
- Believed to be False
- Unable to Assess.
We assign a value to these assessments either by a letter or a number. Either way, we evaluate each piece of information on its own.
Our second step is we evaluate how the source knows this information?
- Knows it personally.
- Told by others
- Heard a rumour
- Assumed / inference.
The Football People believe converting information into intelligence will build far greater value in every aspect of running a football club as well as giving the club the best chance to succeed on and off the pitch.